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I work one-on-one with you to ensure your SEO and website fully meet your expectations. Check out reviews from my previous customers.

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Local Search Engine Optimization (SEO) for Small Businesses in Orem & Utah County

Get More Local Leads for Your Business with SEO

Rank Utah helps service businesses in Orem attract a steady stream of customers by optimizing your website and Google Business Profile for local SEO.

Why Local SEO Works

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The 3 Pillars of Local SEO

Local SEO is different from broad SEO in that it focuses on three core areas: Relevance, Prominence, and Proximity.The chart below shows the factors that influence lead generation for local businesses.

Source: Percentages are based on the average percentages given by ChatGPT (o4-mini-high) and Gemini (2.5 Flash) after performing Deep Research. Their results differed by an average of 6 percentage points for each of the factors.

1. Relevance

Relevance is how well your content aligns with what the user is searching for. When setting up your website and/or blog, we want each page to match search intent. We do this by researching the keywords your customers are using and aligning them with your offerings. For local SEO, we also use location-based modifiers targeting a specific city or region. This helps you rank higher in that area and shows customers that your content is relevant to their needs. The title tag and H1 tag are the clearest indicators to Google of what your webpage is about. Your other headings and content should support these tags and add depth.On your Google Business Profile (GBP), your relevance is determined primarily by your primary category (this is the most critical relevance signal). Other relevance factors include:

2. Prominence

Prominence is the authority of your content. For websites and blogs, it’s heavily influenced by the quantity and quality of backlinks, citations, and social shares. Links act as popularity votes in the eyes of Google. While all quality (non-spammy) backlinks are helpful, local backlinks from businesses or people in your area are the most impactful. They tie your website/blog to your target location.Another factor that influences the prominence of your website/blog is technical SEO, which focuses on the structure and performance of your website/blog:

For your Google Business Profile, prominence is determined by how engaging your profile is to the public, the number of reviews you have, and your average rating. The top three GBP listings often appear above websites in local searches, making it a powerful tool.

3. Proximity

Proximity refers to how close a potential customer is to your business. You’ll naturally rank higher in search results for users who are physically closer to your Utah location. However, high relevance and prominence can extend your reach.

Summary

Relevance, prominence, and proximity are the three pillars of local SEO. Your website, blog, and Google Business Profile are the most powerful tools you have. When combined with analytics, you’ll know where to improve and grow.

Keyword Research in Orem & Utah County

What is Keyword Research

Keyword research is the process of discovering the keywords that your clients are searching for, analyzing how competitive they are, and selecting your most profitable keywords to include on your website.

Keyword Relevance

Relevance is the easiest of the three pillars of local SEO to influence. If it is missing, your business has zero change of showing up in search results. Keyword research is used to ensure your website content is relevant.

Tools for Keyword Research

Rank Utah uses some of the most advanced paid tools on the market when performing keyword research because keyword research is the foundation of successful SEO.

• SEO SERVICES

Blogging in Orem & Utah County

Blogging for Steady Traffic

Blog posts and web pages are evergreen content, meaning they stay relevant long after you publish. While your social media posts and paid ads quickly die away, your blog and web pages endure. If done well, these two powerful tools enable you to receive a constant stream of customers with no additional effect.

Rank Utah Blog Setup

Rank Utah sets businesses up with a powerful blog that makes it easy to add new posts and update. It is custom programmed for fast page loading times and includes safeguards to ensure all of your posts are aligned with SEO best practices. If you purchase the SEO package you will also receive keyword research with specific post ideas enabling you to align your posts with what your clients are looking for.

• SEO SERVICES

Mobile Website Design in Orem & Utah County

Your website will look great on any device, with images that automatically adjust to fit perfectly on phones, tablets, and desktops. Images are optimized to load fast helping your website load quickly and run smoothly on all devices. This not only provides a better experience for your visitors but also helps with search engine rankings, so your website has the best chance of being found online. Learn more about mobile website optimization by visiting performance.

• WEB DESIGN SERVICES

Fast Page Performance in Orem & Utah County

See for yourself
Curious about the difference a performance-optimized website can make? Compare the speed of this website with any other using Google's PageSpeed Insights. Simply copy and paste any page of this website and compare it to another website of your choice.Why performance matters
Google Consumer Insights found that 53% of mobile website visitors will leave a page if it takes more than three seconds to load.Your website
Your website will be optimized for exceptional performance, with fast load times.

• WEB DESIGN SERVICES

Website Hosting in Orem & Utah County

Your website is hosted on a fast, secure platform that uses advanced caching technology to ensure your website loads quickly and efficiently, no matter where your visitors are. This means your customers will have a smooth experience every time, and there's no extra cost for this premium performance—it's included in your plan.Your website comes with an SSL certificate, ensuring all data transmitted between your website and your visitors is encrypted for security. I also avoid questionable plugins to keep your website protected from vulnerabilities. Additionally, if you’re looking for extra peace of mind, I can block traffic from outside the United States upon request to further safeguard your website from unwanted visitors.

• WEB DESIGN SERVICES

Custom Domain in Orem & Utah County

You can choose a custom domain for your website and I'll take care of purchasing and renewing it each year—no extra hassle for you. I recommend a .com domain for businesses, as it’s the most recognizable and trusted by customers.If you want to handle the purchase of the domain yourself you can do that too. We will just have to work together to update the records which can be more of a hassle. Either way, the option is yours.

• WEB DESIGN SERVICES

Google Analytics Reports in Orem & Utah County

Once your website is live, I'll deliver a monthly analytics report with key insights from the past 30 days. You'll get a snapshot of active users, trends in user activity, and the cities and states where your visitors are coming from, helping you stay on top of your website's performance and growth.

• WEB DESIGN SERVICES

Website Updates in Orem & Utah County

With my service, you can request unlimited revisions to the content on your website, ensuring it always stays up to date with your evolving small business. This means your website will continuously reflect changes in your services, branding and any important updates, keeping it fresh and relevant. Unlike many other web designers who create a website and leave it static or charge per change, I prioritize ongoing collaboration to make sure your online presence grows alongside your business.

• WEB DESIGN SERVICES

Website Portfolio

Check out the latest customer websites and reviews. More coming soon!

Privacy Policy

At Rank Utah we value your privacy and are committed to protecting your personal information. When you submit your information through our contact page, we only use it to communicate directly with you regarding your inquiries.
What Information We Collect:
We collect the following personal information when you fill out the contact form on our website:
Name
Email address
Phone number (optional)
In addition, we use cookies and tracking technologies (such as Google Analytics and Google Ads) to collect information about how you interact with our website. This helps us improve user experience and run targeted advertising campaigns.
How We Use Your Information:
Contact Information: Your information will be used solely to respond to your inquiries, provide you with relevant details, and follow up with you as needed.
Analytics: We use Google Analytics to analyze how visitors use our website. This allows us to improve the performance and functionality of our site.
Advertising: We may use Google Ads to display targeted ads to visitors who have interacted with our website. Your information may be used to personalize ads or track the effectiveness of our advertising campaigns.
Cookies and Tracking Technologies:
We use cookies to improve the functionality of our website and enhance your experience. Google Analytics and Google Ads use cookies to track user behavior on our website and serve relevant ads to you. You can manage your cookie preferences by adjusting your browser settings or visiting the Google Ads Settings and Google Analytics Opt-Out options.
How We Protect Your Information:
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.
Your Consent:
By providing your contact details on our website and using our services, you consent to the collection and use of your information as described in this Privacy Policy. You may opt out of targeted advertising and tracking by visiting the Google Ads Settings or adjusting your browser settings.
Changes to This Policy:
We may update this Privacy Policy occasionally. Any changes will be posted on this page, and we encourage you to review it regularly.
Contact Us:
If you have any questions or concerns about our privacy practices, or if you wish to opt out of tracking and cookies, please contact us here.

Link Building Strategy for Utah Businesses

About Link Building

Link building (aka backlink building) increases the domain authority of your web pages. Contrary to much literature, Google confirms that links are page-based, not site-based. This means a backlink won’t boost every page on your site; it only raises the authority of the specific page, and some of that authority then flows to the pages it links to. Google doesn’t favor homepages over other pages—but for most businesses, the homepage naturally has the most backlinks. By strategically linking from your homepage to the content that matters most, you can promote the pages that are most important to your business.

The Importance of Backlinks for Local SEO

This chart shows the importance of backlinks for local SEO in generating leads for your business. Backlinks are the most difficult part of SEO and the easiest way to differentiate your business from competitors and get ahead in the rankings. While the 18.5% slice in the chart below may not seem as significant as other factors, it’s the hardest slice of the pie to acquire, and it’s what will set you apart. Not only can you receive traffic from visitors clicking those links, but you also receive organic traffic when your page appears in search results.

Source: Percentages are based on the average percentages given by ChatGPT (o4-mini-high) and Gemini (2.5 Flash) after performing Deep Research. Their results differed by an average of 6 percentage points for each of the factors.

The Challenge of Acquiring Backlinks

The most reliable way to acquire backlinks to your business is to create amazing content. But how can a service business in Orem find the time to do that? Why would any other business care to link to your business? You have to both create amazing content and promote it. The time and effort required make backlinks the most challenging part of SEO, and also the biggest opportunity to move your pages ahead of competitors in search results.

Rank Utah's Backlink Strategy

Rank Utah uses a simple white-hat strategy to help clients earn backlinks. For local SEO, local backlinks are more valuable than non-local ones. The ideal strategy gets local links to your business while bringing in your ideal customers. Rank Utah focuses on your customers and gives them valuable content on a spotlight blog page. We work together to find the best way to showcase your customers on this blog. The blog has a simple editor where you can upload photos and write posts. After you create a post about a customer, you share it with them and help them promote it. This helps them and also boosts your business. Some of the benefits include the following:

Marketing isn’t about you anymore—it’s about your customer. When you shift the focus to them, you’ll not only get more backlinks, but your whole marketing strategy will work better. Want to see how this can help your business? Reach out below for a free demo.

• Contact Me

Website Redesign in Orem & Utah County

Get a modern, mobile-friendly website redesign for your Utah business — fast, affordable, and built to grow with you. Is your website outdated, slow, or not showing up on Google? I help Utah businesses rebuild their websites from the ground up — fast, mobile-friendly, and fully optimized for local search. You’ll get a modern design, better visibility, and full control over your site, without the hassle of chasing down your old designer.

• Fix My Website

How the Website Redesign Works

1. We Replicate Your Existing Site
I recreate your website quickly, using your current content as a base.2. Modern, Fast, and Google-Ready
Your new site is mobile-friendly, loads fast, and shows up in search.3. Ongoing Support & Evolution
I maintain your site as your business grows — so it never falls behind again.

Common Website Problems I Help Fix

Why Businesses Trust Me

I work directly with business owners to create websites that actually work — not just look good. You won’t get passed off to a big agency or left in the dark. I make sure you keep full control of your domain, your content, and your site. Every website I build is designed to be fast, mobile-friendly, and easy to update as your business grows. And unlike one-time designers who disappear after launch, I stick around to keep your site evolving with you — so you never fall behind again.

Ready to Fix Your Website?

Send me a message with your website and what you're looking for, and I'll get back to you personally.Eliminate the stress over your website. I’ll take care of the redesign and long-term updates, so you can focus on what matters most: running and growing your business — not getting stuck fixing your site.

• Fix My Website

Navbar Setup for Carrd Websites

Step 1: Watch Youtube Video Demo

Step 2: Choose Your Embed

Simple Carrd Nav Menu

Drop this in the on-click area for the Hambuger Menu Icon:

if (window.location.hash === '#nav') {
window.history.back();
}

Advanced Carrd Nav Menu (Embed)

Drop this in your header as an embed and be sure to uncheck the box that says Defer <script> tag on the embed options

<!-- Carrd Embed: Horizontal Top Nav with Vertical Indented Submenus -->
<template id="nav-template">
<ul class="nav-menu" aria-label="Primary navigation">
<li><a href="https://website.com/">Home</a></li>
<li><a href="#about">About</a></li>
<li><a href="#services">Services</a></li>
<li><a href="#book">Book</a></li>
<li><a href="#contact">Contact</a></li><!-- How to do submenus
<li class="has-submenu">
<span class="submenu-toggle">Services ▾</span>
<ul class="submenu">
<li><a href="#design">Design</a></li>
<li class="has-submenu">
<span class="submenu-toggle">SEO ▾</span>
<ul class="submenu">
<li><a href="#onpage">On-Page SEO</a></li>
<li><a href="#offpage">Off-Page SEO</a></li>
</ul>
</li>
<li><a href="#support">Support</a></li>
</ul>
</li> --></ul>
</template><style>
:root {
--nav-bg: #DBD4C1;
--nav-text: #000000;
}.nav-embed {
position: relative;
display: flex;
align-items: center;
width: 100%;
}/* Desktop styles /
@media (min-width: 768px) {
.nav-toggle,
.nav-panel {
display: none !important;
visibility: hidden !important;
pointer-events: none !important;
height: 0 !important;
width: 0 !important;
opacity: 0 !important;
position: absolute !important;
}.nav-embed > .nav-menu {
display: flex !important;
flex: 1;
justify-content: center;
gap: 2rem;
padding: 0;
margin: 0;
list-style: none;
}
.nav-embed > .nav-menu > li {
position: relative;
display: flex;
flex-direction: column;
white-space: nowrap;
}
.nav-embed a,
.nav-embed span.submenu-toggle {
color: var(--nav-text);
text-decoration: none;
padding: 1rem;
font-size: 1rem;
cursor: pointer;
}/ Submenu dropdowns /
.nav-embed .submenu {
display: none;
position: absolute;
left: 0;
top: 100%;
min-width: 240px;
background: var(--nav-bg);
list-style: none;
margin: 0;
padding: .5rem 0;
z-index: 99;
box-shadow: 0 2px 16px rgba(0,0,0,0.18);
border-radius: 0 0 8px 8px;
}
.nav-embed .has-submenu.open > .submenu {
display: block;
}
.nav-embed .submenu > li {
display: block;
margin: 0;
}
.nav-embed .submenu > li > a,
.nav-embed .submenu > li > span.submenu-toggle {
display: block;
padding-left: 2rem;
padding-top: .75rem;
padding-bottom: .75rem;
font-size: 1.25rem;
}/ Fix vertical stacking for nested submenus /
.nav-embed .submenu .has-submenu {
position: static;
}
.nav-embed .submenu .submenu {
position: static;
left: unset;
top: unset;
min-width: 0;
box-shadow: none;
background: none;
display: none;
padding: 0;
margin: 0;
}
.nav-embed .submenu .has-submenu.open > .submenu {
display: block;
margin: 0;
}
.nav-embed .submenu .submenu > li > a,
.nav-embed .submenu .submenu > li > span.submenu-toggle {
padding-left: 3rem;
padding-top: .6rem;
padding-bottom: .6rem;
font-size: 1.1rem;
}/ Add subtle separator between items for clarity /
.nav-embed .submenu > li:not(:last-child) {
border-bottom: 1px solid #333;
}
.nav-embed .submenu .submenu > li:not(:last-child) {
border-bottom: 1px solid #333;
}
}/ Mobile styles /
.nav-embed > .nav-menu { display: none; }
.nav-toggle {
margin-left: auto;
font-size: 2.5rem;
color: var(--nav-text);
background: none;
border: none;
cursor: pointer;
display: block !important;
z-index: 200;
transition: transform .3s ease;
}
.nav-toggle.open { transform: rotate(90deg); }.nav-panel {
position: fixed; top: 0; right: 0;
width: 70vw; height: 100vh;
background: var(--nav-bg);
transform: translateX(100%);
transition: transform .3s ease;
z-index: 199;
display: flex; flex-direction: column;
}
.nav-panel.open { transform: translateX(0); }
.nav-panel .nav-menu {
list-style: none; margin: 0; padding: 5rem 0 1rem;
overflow-y: auto; flex: 1;
}
.nav-panel li { margin: 0; }
.nav-panel a,
.nav-panel span.submenu-toggle {
display: block;
padding: 1rem 0 1rem 2rem;
font-size: 1.5rem;
color: var(--nav-text);
text-decoration: none;
cursor: pointer;
}
.nav-panel li.open > .submenu { display: block; }
.nav-panel .submenu {
display: none; padding-left: 2rem;
}
.nav-panel .submenu .submenu { padding-left: 3rem; }/ Separator lines for mobile submenus */
.nav-panel .submenu > li:not(:last-child) {
border-bottom: 1px solid #333;
}
.nav-panel .submenu .submenu > li:not(:last-child) {
border-bottom: 1px solid #333;
}
</style><div class="nav-embed">
<!-- desktop menu will be injected here -->
<!-- mobile toggle -->
<button class="nav-toggle" aria-label="Toggle menu">☰</button>
<!-- mobile panel -->
<nav class="nav-panel" aria-label="Mobile navigation"></nav>
</div><script>
(function(){
const tpl = document.getElementById('nav-template').content;
const embed = document.querySelector('.nav-embed');// inject desktop menu
embed.insertBefore(tpl.cloneNode(true), embed.querySelector('.nav-toggle'));
// inject mobile panel menu
embed.querySelector('.nav-panel').appendChild(tpl.cloneNode(true));const toggle = embed.querySelector('.nav-toggle');
const panel = embed.querySelector('.nav-panel');// --- Unified submenu logic (recursive for any .has-submenu) ---
function setupSubmenus(root, isDesktop) {
root.querySelectorAll('li.has-submenu').forEach(li => {
const trigger = li.querySelector(':scope > .submenu-toggle');
if (!trigger) return;
trigger.addEventListener('click', function(e) {
e.stopPropagation();// Only close siblings at the same level, not nested children!
li.parentElement.querySelectorAll(':scope > li.has-submenu').forEach(sibling => {
if (sibling !== li) sibling.classList.remove('open');
});li.classList.toggle('open');
});
});
}// Desktop
const desktopMenu = embed.querySelector('.nav-embed > .nav-menu');
setupSubmenus(desktopMenu, true);// Close all on outside click (desktop)
document.addEventListener('click', e => {
if (!embed.contains(e.target)) {
desktopMenu.querySelectorAll('li.has-submenu').forEach(li => li.classList.remove('open'));
}
});// Mobile
const mobileMenu = panel.querySelector('.nav-menu');
setupSubmenus(mobileMenu, false);// Mobile panel open/close
function openPanel(){
panel.classList.add('open');
toggle.classList.add('open');
toggle.textContent = '✕';
document.body.style.overflow = 'hidden';
}
function closePanel(){
panel.classList.remove('open');
toggle.classList.remove('open');
toggle.textContent = '☰';
document.body.style.overflow = '';
mobileMenu.querySelectorAll('li.has-submenu').forEach(li=>li.classList.remove('open'));
}
toggle.addEventListener('click', e=>{
e.stopPropagation();
panel.classList.contains('open')? closePanel(): openPanel();
});
document.addEventListener('click', e=>{
if (!embed.contains(e.target)) closePanel();
});
panel.querySelectorAll('a').forEach(a=>a.addEventListener('click', closePanel));
})();
</script>Text