What is your process?

I help businesses generate high-quality leads using a 4-step process: 1) Conduct advanced keyword research to find your most profitable search terms. 2) Optimize your Google Business Profile and website around those keywords. 3) Secure high-quality citations and links that drive targeted traffic and leads. 4) Track rankings, traffic, and conversions, make adjustments, and repeat the cycle.

What areas do you serve?

Although I focus my marketing efforts on the state of Utah, my services are also available outside of Utah.

Why are prices lower than other agencies?

By focusing exclusively on what matters and operating remotely from Utah—without the overhead of a physical office—I keep costs low and pass the savings directly to you.

Local Search Engine Optimization (SEO) for Small Businesses in Orem & Utah County

Get More Local Leads for Your Business with SEO

Rank Utah helps service businesses in Orem attract a steady stream of customers by optimizing your website and Google Business Profile for local SEO.

Why Local SEO Works

Evergreen Growth - your traffic climbs month after month, without the sudden drops that come with paid ads or social media posts
Cost-effective - every optimization brings long-term ongoing results
Saves Time - brings organic leads instead of having to spend lots of time running promotions and marketing campaigns

CONTACT

The 3 Pillars of Local SEO

Local SEO is different from broad SEO in that it focuses on three core areas: Relevance, Prominence, and Proximity.The chart below shows the factors that influence lead generation for local businesses.

Source: Percentages are based on the average percentages given by ChatGPT (o4-mini-high) and Gemini (2.5 Flash) after performing Deep Research. Their results differed by an average of 6 percentage points for each of the factors.

1. Relevance

Relevance is how well your content aligns with what the user is searching for. When setting up your website and/or blog, we want each page to match search intent. We do this by researching the keywords your customers are using and aligning them with your offerings. For local SEO, we also use location-based modifiers targeting a specific city or region. This helps you rank higher in that area and shows customers that your content is relevant to their needs. The title tag and H1 tag are the clearest indicators to Google of what your webpage is about. Your other headings and content should support these tags and add depth.On your Google Business Profile (GBP), your relevance is determined primarily by your primary category (this is the most critical relevance signal). Other relevance factors include:

Secondary categories
Business name
Services/products listed
Your website content, which Google uses to assess GBP relevance

2. Prominence

Prominence is the authority of your content. For websites and blogs, it’s heavily influenced by the quantity and quality of backlinks, citations, and social shares. Links act as popularity votes in the eyes of Google. While all quality (non-spammy) backlinks are helpful, local backlinks from businesses or people in your area are the most impactful. They tie your website/blog to your target location.Another factor that influences the prominence of your website/blog is technical SEO, which focuses on the structure and performance of your website/blog:

Faster load times: Improves user experience and rankings
Mobile-friendly design: Google prioritizes this
Clear structure: Helps search engines crawl and index effectively

For your Google Business Profile, prominence is determined by how engaging your profile is to the public, the number of reviews you have, and your average rating. The top three GBP listings often appear above websites in local searches, making it a powerful tool.

3. Proximity

Proximity refers to how close a potential customer is to your business. You’ll naturally rank higher in search results for users who are physically closer to your Utah location. However, high relevance and prominence can extend your reach.

Summary

Relevance, prominence, and proximity are the three pillars of local SEO. Your website, blog, and Google Business Profile are the most powerful tools you have. When combined with analytics, you’ll know where to improve and grow.