What is your process?

I help businesses generate high-quality leads using a 4-step process: 1) Conduct advanced keyword research to find your most profitable search terms. 2) Optimize your Google Business Profile and website around those keywords. 3) Secure high-quality citations and links that drive targeted traffic and leads. 4) Track rankings, traffic, and conversions, make adjustments, and repeat the cycle.

What areas do you serve?

Although I focus my marketing efforts on the state of Utah, my services are also available outside of Utah.

Why are prices lower than other agencies?

By focusing exclusively on what matters and operating remotely from Utah—without the overhead of a physical office—I keep costs low and pass the savings directly to you.

Link Building Strategy for Utah Businesses

About Link Building

Link building (aka backlink building) increases the domain authority of your web pages. Contrary to much literature, Google confirms that links are page-based, not site-based. This means a backlink won’t boost every page on your site; it only raises the authority of the specific page, and some of that authority then flows to the pages it links to. Google doesn’t favor homepages over other pages—but for most businesses, the homepage naturally has the most backlinks. By strategically linking from your homepage to the content that matters most, you can promote the pages that are most important to your business.

The Importance of Backlinks for Local SEO

This chart shows the importance of backlinks for local SEO in generating leads for your business. Backlinks are the most difficult part of SEO and the easiest way to differentiate your business from competitors and get ahead in the rankings. While the 18.5% slice in the chart below may not seem as significant as other factors, it’s the hardest slice of the pie to acquire, and it’s what will set you apart. Not only can you receive traffic from visitors clicking those links, but you also receive organic traffic when your page appears in search results.

SEO lead-generation factors pie chart showing Backlinks at 18.5%

Source: Percentages are based on the average percentages given by ChatGPT (o4-mini-high) and Gemini (2.5 Flash) after performing Deep Research. Their results differed by an average of 6 percentage points for each of the factors.

The Challenge of Acquiring Backlinks

The most reliable way to acquire backlinks to your business is to create amazing content. But how can a service business in Utah find the time to do that? Why would any other business care to link to your business? You have to both create amazing content and promote it. The time and effort required make backlinks the most challenging part of SEO, and also the biggest opportunity to move your pages ahead of competitors in search results.

Rank Utah's Backlink Strategy

Rank Utah uses a simple white-hat strategy to help clients earn backlinks. For local SEO, local backlinks are more valuable than non-local ones. The ideal strategy gets local links to your business while bringing in your ideal customers. Rank Utah focuses on your customers and gives them valuable content on a spotlight blog page. We work together to find the best way to showcase your customers on this blog. The blog has a simple editor where you can upload photos and write posts. After you create a post about a customer, you share it with them and help them promote it. This helps them and also boosts your business. Some of the benefits include the following:

Brings in backlinks to your website
Increases opportunities for business
Increases your social media engagement (focused on your customers)
Makes it easy to do social media content (reposting blog post content)
Increases your ability to market causes (including your own)
Brings more website visits

Marketing isn’t about you anymore—it’s about your customer. When you shift the focus to them, you’ll not only get more backlinks, but your whole marketing strategy will work better. Want to see how this can help your business? Reach out below for a free demo.

Contact Me